MBA DecisionWire

Design | Marketing | User Experience | Project Management

A tool to track the MBA applicant decision making process...

Schools know when applicants apply to their program. Schools do not know what other schools these same applicants apply to, get admitted to, and ultimately end up matriculating at. 

We wanted to shed some light into the process and out of this MBA DecisionWire was born. 

The Process...

We already had the basic infrastructure in place with MBA LiveWire. Using Gravity Forms, I only had to do very minor wireframes and mockups before handing off to the web developers. 

The Design...

Working closely with two web developers, we launched MBA DecisionWire in January of 2016. We've since reached out goal of over 1,000 entries. 

Addition of New Features...

Listening to our users via comments and through the community that was built on MBA LiveWire, we have since added new features to MBA DecisionWire: Comments, a scholarship data point and display as well as a new status of "Undecided" to increase engagement and discussion on the site.